Do you think the recruitment advertising scenario in India has undergone a positive evolution?
Ramanujam Sridhar, principal consultant and chairman, brand-comm:
“I don’t think the recruitment advertising scene has changed drastically over the last few months. Whilst there are a few ads, which try to beat the clutter, most of them are easily interchangeable, as they have some meaningless motivational statements and stock visuals, which leave me absolutely cold. The problem is that HR managers have a limited view of advertising and are unable to see it as a part of the overall brand and its image.”